Analytics that provide key insights into your growth
It’s vitally important to have timely and accurate insights into user behavior within your website and applications. This information is extremely valuable when determining your website’s return on investment and when shaping responsive enhancements to user experiences through website data analysis.
Our analytics and data analysis services team at Americaneagle.com, each member a Google-certified data expert, help our client businesses explain how, where, and when visitors navigate through their website, apps, and other digital channels. We provide actionable strategies that truly move the needle and give clients a better understanding of overall website and digital solution performance.
Data Analytics & Website Analytics Services
Americaneagle.com offers a range of Analytics & Data Analysis Services to help businesses make data-informed decisions and progress towards their goals. These services include providing customer-centric analytics solutions, access to analytics, data quality audits, google analytics consulting, and performance and UX research. Americaneagle.com’s team of Google-certified data experts provide thorough search data analysis, compliance evaluation, and data quality checks. Additionally, our expertise extends to social media marketing, SEO, content writing, email marketing, and system integration services to enhance overall digital marketing efforts.
Analytics Setup
If your business is just getting started with website analytics, we have the knowledge and experience to set you up for optimal success. The data and analytics team at Americaneagle.com will integrate your website with Google Analytics and other reporting software to consistently provide an accurate and inclusive understanding of the page views, traffic sources, and user behavior on your website. With the use of Google Tag Manager, Google Search Console, Google Analytics 4 tags, event tracking, Semrush, ad campaign data, and more, we will help you gain a clear view of your website performance through digital data analysis.
Google Analytics Consulting and GA4 Implementations
Americaneagle.com’s certified google analytics consultants have helped a long list of clients successfully implement and customize Google Analytics 4 (GA4). In doing so, we are confident in every set-up consideration to be made and its ongoing influence on trusted data representation for our clients.
With the adoption of GA4, our business clients are recognizing significant benefits from this version of the world’s most prevalent analytics platform. Cross-device tracking has been enhanced to more capably represent user journeys across both websites and web apps. Measurement of events that used to require manual tagging, such as page scrolls when a user hits 90%, outbound clicks, engagement with embedded YouTube videos, and file downloads, are now standard within GA4.
Much of the development focus for GA4 was on privacy enhancements. Prior to its release, there were a number of prominent privacy laws passed, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA). When GA4 was initially released, it was not compliant with all GDPR expectations. Because GA4 platform updates, settings, and implementations are ongoing and face periodic challenges, we will refrain from sharing specific set-up recommendations or legal advice regarding analytics privacy, cookies, and personally identifiable information (PII) on this web page. Our google analytics services include working closely with each client and their legal representation to be confident and up-to-date with analytics compliance for their business.
Learn more about the impact of business transition to GA4 in this article, “A Deep Dive into Google Analytics 4.”
Google Tag Manager Consulting
We help clients utilize Google Tag Manager (GTM) to efficiently install, store, and manage small snippets of code, or tags. By using one simple snippet of JavaScript code on a designated website, GTM allows full management of user-triggered website tags without any additional need to access website code. These tags can be useful in a number of ways to track specific user actions and collect important data. Commonly tracked events include form submissions, shopping cart abandonment, addition of items to a shopping cart, call to action (CTA) performance, scroll behavior, button clicks, video views, and more.
Americaneagle.com works closely with each client team to identify a conversion-focused GTM strategy. We then help each client to implement, test, and ensure optimal GTM performance. The flexibility and ease-of-use of GTM make it a valuable marketing tool for businesses. It is free to use and many internal marketing teams fully manage GTM without requiring ongoing developer involvement. The analytics team at Americaneagle.com provides an experienced resource for additional consulting and support, when needed.
Analytics Audit
An analytics audit often serves as the foundation for data analysis success with our clients. Our team investigates existing website statistics that the business has gathered. We identify gaps, trends and patterns that can inform recommended changes. All adjustments help to maximize engagement and advance targeted audiences along a digital journey toward specific business goal conversions. The thorough analytics review establishes immediate priorities for remediation and provides essential information to improve ROI on future website revisions.
Please consider listening to this insightful podcast episode of Modern Marketing Messages from Americaneagle.com Studios, “The Importance of Auditing your Analytics.”
Could your brand benefit from a Data Quality Audit with Americaneagle.com?
Data Analytics Strategy and Consulting
Accurate data is crucial to intelligently informed business decisions. Our analytics team at Americaneagle.com is available to partner in the most complex analytics scenarios from account setup to third-party data integrations and sustainable success strategies. We welcome the opportunity to assist with your brand’s data analytics needs across all digital solutions and digital marketing channels.
Established business goals consistently lead all shared data strategy, tactics, and initiatives with our clients. Every combined effort contributes toward a sophisticated understanding of digital relationship journeys toward business conversion success. Significant user actions within those digital journeys become key performance indicators (KPIs) throughout our web analytics analysis services. KPIs are prioritized within tracking, reporting, and improvement strategies. Data-driven findings become a roadmap to repeated client success and business growth.
Data Visualization and Analytics Reporting Dashboards
Our dedicated Google Analytics Certified strategists offer client relationships key insights and strategies on an ongoing basis. We develop Looker Studio dashboards and custom reports that enhance clear and consistent data visualization. From first introduction, a stakeholder meeting defines and clarifies specific client goals, audience needs, and engagement tactics. Those pillars of business objectives become the visual communication priorities of analytics reporting and dashboards. Each client dashboard has proven to be an impactful contributor to informed business decisions. Supporting KPIs, goals, and benchmarks lead our shared agendas for the scheduled cadence of client review meetings that highlight detailed reporting, findings, and recommendations.
Improve User Journeys with Channel & User Segmentation
Analytics and data-informed strategies can be significantly advanced via user segmentation. User segmentation involves categorizing users into specific groups or segments according to common attributes. These segments become important marketing personas. We help clients to segment important users and their significant characteristics to create personas.
The analytics team at Americaneagle.com further enhances the positive impact of data with advanced user path analysis. We help clients identify their most popular user paths, which user paths lead to the highest rate of conversions, and where paths are commonly abandoned. Those important revelations can immediately improve navigation emphasis, content priorities, and customer-centric adjustments to digital solutions.
Customization of Analytics Solutions
There is not a simple analytics setup that all businesses can deploy to maximize data-driven decision success. Each of our clients bring a unique business proposition, brand, audience, tech stack, data sources, and more to the table. We create impactful analytics solutions and strategies tailored to each unique client. Thorough introduction and business discovery ensure all analytics strategies closely align with business objectives.
Training and Capacity Building
Analytics and data analysis is not a set-it-and-forget-it business venture. Our highest performing client teams are consistently engaged with established dashboards, insights, and regularly contribute to sustained strategy success and adjustments. We assist those client teams with training within all implemented tools as well as data analysis and interpretation. We aim for our clients to continually gain confidence in their own independence to maximizing the day-to-day metrics available to them.
Integration with Other Platforms
The analytics tools referred to in this introduction are the most commonly used across many business implementations of digital solution analytics and strategies. These, however, only scratch the surface of the toolset with which the team at Americaneagle.com has extensive professional experience. We help clients integrate many other platforms that can promote understanding of business data and successful brand relationship journeys. Some of those tools include Google’s data warehouse, known as BigQuery, and emerging players like Power My Analytics and Super Metrics.
Mobile and Multichannel Analytics
Thorough analytics strategies spotlight user success and KPI assessment for prominent devices. Certainly, the most prominent of those today is smart phone engagement. Does your business know performance trends for your digital solutions on mobile devices? It should. Have your business apps been recently tested on popular mobile device operating systems? Proper analytics set-up and visualization can flag issues before they become a serious drain on time and business revenue.
Performance data across popular digital channels is also important. Some businesses are very active within particular social media advertising opportunities. Others deploy large-scale email campaigns. Throughout every channel of digital engagement there is an opportunity to integrate performance data to ensure a complete representation of your brand’s analytics.
Why Choose Americaneagle.com as Your Analytics Consulting & Data Analysis Services Agency?
At Americaneagle.com, we recognize that there are wide range of analytics consultant options. We are confident that our clients receive the best blend of tools and strategy to uniquely serve their business goals. Our team’s breadth of experience, accumulation of knowledge, pursuit of growth, and integration within a full-service digital agency outpaces all other agency options. We welcome the opportunity to shape a data analysis strategy to earn your business trust and successful partnership.
Proven Track Record in Digital Excellence
Since our first website developed in 1995, we have maintained a consistent track record for success as a leader in digital solutions and a pioneer in technology. Our client relationships span mid-market businesses to large enterprise corporations across a diverse range of industries. Americaneagle.com has launched over 20,000 influential websites and digital experiences to advance business performance. We take pride in being a family-owned and operated business. Our professional team has grown to include over 800 colleagues operating from more than a dozen offices worldwide.
Cutting-Edge Technology Partnerships
Americaneagle.com maintains close partnerships with many leading business technology platforms. These partners specialize in digital experience platforms (DXPs), content management systems (CMSs), ecommerce platforms, enterprise resource planners (ERPs), digital asset managers (DAMs), and many more. When we encounter one of these partners within a client’s business technology stack, we have a direct contact that can assure we are maximizing all available analytics, integrations, and optimizations.
These longstanding, trusted partner relationships have been recognized as among the most important variables for many of our clients when choosing Americaneagle.com as their analytics consultant.
Strategy and Insights Tailored to Analytics
The analytics and data analysis team at Americaneagle.com benefits from the broad range of business expertise within our full-service digital agency. Business strategy leadership consistently fuels our agency success, providing growth-oriented digital solutions for some of the world’s most recognized brands. The close-knit, collaborative business strategy teams at Americaneagle.com ensure our clients are equipped to maximize analytics insights, integration strategies, emerging technology, and digital solution capabilities.
Client strategies are informed, actionable, and validated. Rooted in data research, analysis, and experience, business strategies with Americaneagle.com achieve business goals.
Experience Across Diverse Clientele
A leading digital agency for three decades, our client portfolio is as diverse as any in the world. This diversity includes businesses of virtually every size, geographic reach, industry, product catalog, culture, and language. As true as it is that each client is unique, there are also thousands of experiences that provide unparalleled efficiencies and performance advantage for our clients. Those diverse experiences have shaped our rich blend of analysis perspective.
A Global View on Analytics
Americaneagle.com has built lasting business relationships that serve every corner of the global marketplace. In serving those global relationships, we have identified significant variances in user behavior across markets and cultures. A partnership with Americaneagle.com allows new clients to benefit from those global realities and insights.
Over 25 Years of Experience
We have a history of over 25 years, and we have maintained a level of expertise and longevity in web design, development, hosting, and digital marketing services. This demonstrates our expertise and resilience to be successful as the digital space continues to change and expand. We’re confident in our ability to help your business do the same.
Leading Website Data Analysts
At Americaneagle.com, our team of leading website data analytics experts has decades of practical experience in digital data analysis to implement customized digital strategies that enhance your website’s performance and user engagement. By utilizing advanced site data analysis techniques with innovative tools, we aim to deepen your understanding of user behavior, improve site interaction metrics, and boost conversion rates for measurable growth and return on investment. Our analytical approach is designed to deliver sustainable success in digital marketing and web analytics, focused on your business objectives.
Global Data & Web Analytics Agency
As a global web analytics agency, Americaneagle.com’s expertise knows no geographical bounds. With offices across major cities such as Chicago, New York, Los Angeles, and Washington, D.C., and extending internationally, we are equipped to provide exceptional website data analysis services wherever our clients are located. Whether it’s conducting comprehensive website analytics audits, setting up sophisticated analytics dashboards, or integrating complex data systems, our worldwide presence ensures that expert help is never far away.
The original article titled Web Analytics & Data Analysis Services | Americaneagle.com was first published at https://www.americaneagle.com/expertise/digital-marketing/analytics-and-data-analysis
