Madison-based American Family Insurance reported annual revenue of $19.5 billion in 2025, a 2.5% decline from $20 billion in 2024.

The company said its direct written premium declined 5.6% and said its revenue was impacted by “strategic actions” including the 2024 sale of high risk auto insurance business The General to Steven Point-based Sentry Insurance, the exit from personal lines at its Main Street America Insurance affiliate, and “targeted underwriting changes” in personal lines.

American Family ended the year with 12.1 million policies in force, down 11% from 2024.

The company reported a net underwriting gain of $2.6 billion in property-casualty lines in 2025, compared to a net underwriting gain of $603 million in 2024, which it said was driven primarily by reduced catastrophe and non-catastrophe losses in 2025.

The number of severe weather events was “notably lower” in 2025 the company said, following what it said was the three highest catastrophe losses in company history.

“Insurance is ultimately a promise that we will be there when our customers need us most,” said Bill Westrate, chairman and CEO of American Family Insurance. “In 2025, we honored our commitments to our policyholders while also strengthening financial resilience, operating with greater efficiency, and investing in technology and enhanced experiences for our customers.”