Driving qualified leads and revenue through data-driven digital marketing strategies

From conceptualizing a digital strategy to executing data-driven campaigns, measuring success, and optimizing performance, our unparalleled digital marketing strategy services are designed to elevate your online presence. Ignite your brand with engaging and result-oriented strategies for your website, SEO, social media platforms, analytics, content marketing, and paid channels.

Our Digital Marketing Agency Services

Here at Americaneagle.com, we pride ourselves on our reputation for our ability to provide a vast suite of digital marketing services. From social media to content marketing, email automation, and more, we have a team of highly skilled and creative professionals who strive to help our customers grow their businesses and become industry leaders.

Search Engine Optimization Services

Search engine optimization (SEO), is the process of using different strategies to expand your website’s visibility in organic search engine results. Through implementing SEO, you can increase your website traffic, therefore increasing the chances of conversion. Some aspects of an SEO strategy include keywords, internal links, title tags, image alt texts, backlinks, and more. Incorporating these elements, alongside the structure and design of your website, as well as some off-site factors, determine how well your website will rank on a search engine results page.

SEO Strategy Services

At the most basic level, an SEO strategy is a comprehensive plan to bring more visitors to your website through search engines. Here at Americaneagle.com, we provide SEO strategy and consulting services to ensure new or redesigned websites are positioned for success. When working on an SEO strategy for a website, we create a blueprint based on the results from an SEO audit as well as our team’s expertise to set your website’s SEO on the right track. Developing an SEO strategy provides guidance to your SEO tactics as well as gives you goals to work toward for tracking your strategy.

SEO Website Auditing

When a website undergoes an SEO audit, it’s being evaluated on how well it’s optimized for search engines. An SEO audit identifies errors that may prevent your site from ranking as well as identifies opportunities to improve. During an SEO audit, our team will comb through your website, conduct keyword research, and create an in-depth presentation of their findings as well as solutions to improve. Conducting a comprehensive SEO audit allows you to see exactly how your website is performing on search engines and how you can improve performance.

SEO Keyword Research and Competitor Analysis

A competitor analysis is a critical component of a website audit because it provides valuable insights that help you optimize efforts, refine strategies, and outperform competition in the online marketplace. A competitor analysis compares your site and a competitor’s site, specifically digging deep into organic search rankings, traffic, backlinks, content strategies, and keyword targeting. This process also plays a role in keyword research by uncovering the keywords used by competitors, giving you the opportunity to refine your keyword research and strategy. This process is essential for strategic decision-making and execution to ensure your efforts lead to success.

Enterprise SEO Services

Enterprise SEO refers to SEO services for large and complex websites that have a massive number of URLs. Due to the complexity and size of these websites, they can be quite the undertaking. However, an enterprise SEO audit is still necessary. No matter the size or complexity of your site, ensure that your content is optimized to rank on the search engine results page. SEO services for enterprise websites include an SEO audit, keyword research, SEO strategy, technical SEO audit, and more.

Local SEO Services

Local SEO focus on growing your website’s visibility on local search results on search engines like Google. This strategy helps your business stand out and drive traffic to the physical location of your business from online leads. Part of a local SEO strategy may include targeting specific geographic keywords in your website’s content and meta descriptions, as well as adding your physical location address to your website and encouraging local-based reviews. Off-page SEO for local businesses involves building links from trusted location or niche-specific directories, enhancing Google’s trust in the business. Local SEO can bring in more people to your physical location and boost your local search rankings which results in increased traffic to your website.

Technical SEO Services

Having a successful SEO strategy isn’t just about optimizing content and implementing keywords throughout your website. The technical aspect of your website plays an integral role in the success of your SEO efforts. Technical SEO services include checking HTTPS status codes, optimizing site speed, running crawl error reports, auditing redirects, and eliminating duplicate content. These aspects of a website greatly impact SEO efforts; therefore, they need the proper attention in order to have a successful overall SEO strategy.

SEO Backlinking Services

A backlink is a link on a website that leads to another website, and if you have a backlink from high authority websites, not only will the organic rankings of the website increase but it will also gain a steady stream of traffic. Quality backlinks, such as guest blogging on valuable websites, can drive more sales. Our SEO backlinking services include creating and promoting linkable assets such as blog posts and visual content, such as infographics.

Video and YouTube SEO

As video content continuously becomes more popular in the digital space, it’s imperative to have a clear understanding of how to optimize your video content. When you optimize your video content, you’re ensuring that it will reach the intended audience, which may then boost engagement and traffic. Optimizing your content includes implementing keywords into the title and description, adding subtitles, creating a visually pleasing thumbnail, and more. Making these minor changes to your video content will help your content be pushed toward the intended audience.

SEO Website Design Consulting

Your website is often the first point of contact a potential customer has with your brand, which means that your website needs to give visitors a positive first impression. If your website has a beautiful and responsive design that allows users to easily find the information they need about your business, you are providing them with a positive impression. Ensuring that your users have a good experience on your website increases the chances of conversion.

Americaneagle.com delivers websites, intranets, and mobile apps built for success. We work to develop solutions that meet your business’s online goals and provide you with a digital solution that produces results, from the initial design through development, hosting, and post-launch support.

Digital Advertising Services

Digital advertising refers to marketing through various forms of online channels, such as websites, social media, and other online channels. Just like you would pay for a billboard to put up an advertisement, you can pay to display ads for your business on popular online channels. Not only will this bring more traffic to your website, but it will also increase the visibility of your site depending on where your advertisements are placed.

PPC Management and Strategy Services

Pay-per-click (PPC) management is the process of tracking your PPC marketing campaign and measuring its advertisement expenses. PPC management aims to drive immediate leads to a new or existing website as well as helps the website gain more visibility on search engines. Our digital marketing team creates targeted ad copies, optimizes your bidding strategies and device targeting tactics, and monitors your ROI for each keyword. PPC management is an important tactic to include in your overall digital marketing campaigns because it allows you to boost your presence on search engines.

Paid Search Ad Services

Paid search ads are crucial for businesses because they ensure immediate visibility on search engines, drive targeted traffic, and allow precise budget control. Paid ads enable businesses to reach potential customers who are actively seeking your products or services and have the capability to maximize ROI and boost online presence.

Video PPC Ad Services

Video PPC ads are vital in the digital marketing landscape as they engage and captivate audiences effectively and convey complex messages in a compelling manner. Producing video content may boost a business’s brand awareness, engagement, and conversions, making it an essential tool to reach and resonate with a diverse audience.

Display PPC Ad Services

Display PPC ads appear on a network of websites, attracting a wide audience, and can be effective with retargeting and brand exposure. This form of ads combines compelling visuals with precise targeting, ensuring businesses can reach potential customers and stay top-of-mind. Display PPC ads foster brand recognition, build trust, and contribute to a digital marketing strategy that maximizes online visibility and conversions.

Local PPC Ad Services

Local PPC ads are essential for businesses targeting specific geographical areas. Implementing tools like Google Business Advertising may be effective in building this strategy, as it optimizes a company’s presence in local search results. This tool enhances visibility with crucial information about a business, such as an address and phone number to ensure that users have correct contact information. Geo-fencing ads use location-based technology to target potential customers within a defined radius, ensuring that content reaches the right audience. Finally, local service ads are specific to service-based industries and highlight verified businesses, promoting trust and reputation among consumers. All of these strategies collectively empower businesses to effectively tap into their local markets, improving brand visibility and driving foot traffic, phone calls, and online inquiries.

Remarketing Ads Strategy Services

A remarketing ads strategy is an approach designed to target users who have previously visited a website but didn’t convert. By displaying tailored ads to this audience across various online platforms, businesses can re-engage potential customers and nurture interest in a business. This strategy capitalizes on familiarity and has the opportunity to boost conversion rates because it reminds users of their initial interest. When working with this strategy, it’s important to keep in mind that it requires careful segmentation, compelling ad content, and ongoing tailoring to effectively rekindle engagement and drive conversions.

Ecommerce Shopping Ad Services

Ecommerce shopping ads are a powerful tool for online retailers and often run on platforms such as Google Shopping and various social media. These ads showcase products to potential customers and typically feature an image, product details, price, and the store name in a visually appealing format. This allows shoppers to make informed purchase decisions quickly and are highly relevant. By targeting users who are actively searching for products, it increases the likelihood of conversions. Businesses can manage and optimize these campaigns and maximize ROI.

Google Ads Audit

A Google Ads audit is a comprehensive evaluation of an existing Google Ads campaign. In this process, it assesses various elements like keywords, ad copy, targeting, and budget allocation to ensure optimal performance. This is an important process because it’s able to uncover inefficiencies, wasted budget, and missed opportunities, while providing actionable insights designed to refine the campaign, enhance ROI, and reduce costs. By identifying underperforming areas and implementing improvements, a Google Ads audit can lead to increased ad relevance, higher click-through rates, and ultimately more conversions. This makes it an essential practice for maintaining a cost-effective and results-driven online advertising strategy.

Content Marketing & Copywriting Services

Content marketing is another form of online marketing services. It involves the creation and distribution of valuable content on a consistent basis, targeting a clearly defined audience. When these techniques are used effectively, they drive relevant traffic, generate leads, and cultivate customer relationships. Content marketing allows your website to become an authoritative resource to potential customers, telling engaging stories, and reaching users at every point in their customer journey. This digital advertising strategy significantly boosts SEO and helps grow visibility on search engines.

Content Marketing Strategy Services

If you want to create effective content for your website, it’s crucial to have a content strategy that is aligned with your business goals. Not only will a creative content strategy guide the content you develop for your website, but it also allows you to have a clear vision of how your content plays an active role in your goals. We do a deep dive into the demographics and objectives of the audience you’re targeting and utilize keywords to create an informed content strategy that fits your unique customer journey.

Website Content Copywriting Services

Website content copywriting is a critical component of having a successful digital presence. It’s also the foundation of your SEO strategy. The content on your website is meant to deliver valuable information to visitors while at the same time actively working toward your SEO goals. Here at Americaneagle.com, we have an award-winning team of professional copywriters who consistently produce strategic and creative content. Our writers stay on top of the latest industry trends and technology, while also keeping Google’s standards in mind.

Website Copy Editing Services

The copy on your website is one of the first things that current users and potential users see about your brand. Therefore, your website copy must be informative and creative, while at the same time giving users a positive first impression. Our team of highly skilled writers are experienced in creating compelling website copy that effectively complements your array of digital marketing campaigns and other online marketing services.

Website Content Audit

A website content audit is the process of performing a qualitative assessment on an existing website and analyzing its content in order to keep inventory and provide insight on which content to keep, update, or discard. Performing a content audit on your website can answer questions regarding its SEO, page optimization, page performance, and audience engagement. This is a great way to have a better understanding of why your website may not be ranking on the SERP or why your content may not be bringing in the expected results.

Social Media Marketing Services

Navigating social media marketing can be intimidating in ensuring that your profile and content reach the intended audience. This means that it’s imperative to create a comprehensive social media strategy to guide the creation of your social media presence and digital advertising strategy. Here at Americaneagle.com, we have a variety of creative social media marketing services that empower you to boost your social media presence and increase your engagement on the internet.

Social Media Branding and Strategy Services

Social media branding is the use of combined social media brand marketing and social media promotion services that align with your brand persona to attract, engage, and expand your target market. The ultimate goal of this strategy is to effectively deliver and reinforce your key message and create a consistent brand experience across social media channels. Through this strategy, you will have a cohesive brand design across all of your different social media channels and create content that is recognizable to your audience.

Social Media Management Services

Social media management is an aspect of social media marketing that covers the planning, creation, and publishing of content on social platforms. This process includes regular social media audits and audience research, which are two essential aspects of creating engaging content. Through strategic content strategy, monitoring your analytics and engagement, and more, you will consistently create content that resonates with your audience.

Social Media Advertising Services

Social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads, and transform them into paying customers. This is one of the most popular and effective digital marketing methods for boosting conversion rates. It involves displaying paid socials or sponsored content on various internet/social media platforms, such as Instagram, Facebook, Pinterest LinkedIn, and more. By posting sponsored, yet creative, content on different social media platforms and targeting specific customer demographics, you’re able to direct your content to your exact audience.

Here at Americaneagle.com, we create social media content that’s designed to push your brand forward and grow your audience. As an experienced digital marketing strategy agency, we write content for every popular social media platform, LinkedIn, X (formerly known as Twitter), Facebook, Instagram, TikTok, and Pinterest. As the social media space continues to grow and change, your business must grow with it to reach your target audience and stay relevant.

Influencer Marketing Services

As the social media marketing industry continues to grow, influencer marketing becomes more common as a form of digital marketing. Customer behavior has shifted, and more people are looking at testimonials and reviews to inform their purchasing decisions. As such, influencer marketing has never been more effective in the social media marketing space.

Event Marketing and Promotion Services

Events offer unique opportunities for your business to get much needed face-to-face interactions with potential clients, as well as exposure to different audiences. As such, it’s important to have a creative strategy when it comes to promoting and marketing your event appearances to drive attendees to your booth and keep them engaged, even after the event is over.

Email Marketing & Automation Services

Email marketing offers a direct line of communication to your audience. And because of the control your business has over the messaging and content, email marketing is an extremely effective digital marketing strategy. Through the use of email marketing, you can better understand the likes and dislikes of the audience you’re targeting, enabling you to provide a better user experience with your emails and overall digital marketing campaigns.

Email Marketing Platform Setup and Integration

Email marketing platform integration is the process of combining email marketing tools to develop a strong marketing strategy. There are many different email marketing platforms that exist, making the process of choosing the right tools for your campaigns potentially overwhelming and frustrating. Through our team of email marketing experts, we can help you choose the right platform and toolkit to ensure that your campaign is set up for success.

Email Marketing Management Services

When it comes to email marketing management, it’s important to have a clear understanding of what goals you have for your email marketing campaigns in order to properly manage your strategy. Our email marketing management services can help you accurately understand the performance of your campaign and make changes as necessary.

Email Marketing Automation Services

Email marketing automation is the process of creating a complex email strategy and sending automatic emails based on actions. These actions can include demographic data, behavioral data, topics that are important to your audience, and more. This strategy will allow you to create a more personalized campaign that’s tailored to your audience, which has the potential to further engage them with your content and end with a conversion.

Email Marketing Strategy Services

Whether you’re B2B or B2C, a comprehensive, creative email marketing strategy is imperative when it comes to sending successful campaigns that entice users to act. At Americaneagle.com, our email marketing strategy services help your business leverage email effectively as a powerful tool for building relationships with customers, driving engagement, nurturing leads, and ultimately, achieving marketing objectives and business growth. From email list building, tracking, segmentation, and subscriber engagement, a robust email marketing strategy is essential for success.

Conversion Rate Optimization Services

Conversion rate optimization is the process of optimizing the traffic that your website currently has coming in through A/B testing, user experience analysis, and ongoing reporting. As part of our conversion rate optimization services, we focus on onsite conversions to see improvements in revenue, form submission, downloads, and more, even if your traffic stays the same. This process will provide you with the opportunity to see the different ways that your digital advertising strategy is working on a more internalized level, whereas the amount of traffic your website receives may seem more surface-level.

A/B Testing Services

A/B testing is a method of splitting your web traffic to a page in order to compare it to a different version or variable. This allows a systematic and controlled way to determine which way works better and should continue in the strategy. Our A/B testing techniques validate group and stakeholder opinions, which provides a controlled scientific approach in order to continuously optimize your website over time.

User Experience (UX) Audit

If your website is difficult to navigate and use, it can drive users away, cause frustration, and lower conversion rates. Through an array of tools to collect key user metrics such as heatmaps, we can evaluate your user’s behavior and motivations to provide a plan that optimizes user flow. This will not only enhance the usability of your website overall but also provide a better user experience, which can directly enhance conversion rates.

Web Analytics & Data Analysis Services

One of the most important parts of having a successful website is tracking your users’ behavior, on both yourwebsite and mobile application. This is imperative information to have when you’re determining your website’s ROI or making changes based on user behavior. Americaneagle.com’s team of Google-certified data experts provide analytics and data analysis services for actionable strategies that give you a better understanding of your website’s performance.

Data Analytics Strategy and Consulting

Data analytics is one of the most important aspects of any successful website and digital advertising strategy and has multiple components that work together as one. To have the best understanding of your data, it’s important to have clear goals and a comprehensive strategy to reach those goals. Here at Americaneagle.com, we have a team of data analytics experts who can help work through your data and create digital marketing campaigns that produce meaningful insights.

Google Analytics Implementation and Consulting

On July 1, 2023, the standard Universal Analytics property was replaced by Google Analytics 4, making it the next generation of analytics to collect event-based data from your website and applications. This is an incredibly big change and it may be confusing to understand how the new platform works or if it’s implemented properly. Our expert analytics team can help your business implement GA4 to collect the right data in order to learn more about these changes.

Having a clear understanding of the data from Google Analytics will help you better understand the performance of your website and applications. Here at Americaneagle.com, we have a team of expertly trained data analysts who can help you understand the innerworkings of Google Analytics and help you learn how to get the most out of the tool.

Google Tag Manager Consulting

Google Tag Manager is a tag management system that allow you to quickly and easily update measurement codes and related code fragments, known as tags, on your website or application. The tag manager is an extremely helpful tool; however, it can be overwhelming to get started if you’re unsure its capabilities. Here at Americaneagle.com, we have a team of experts who know the ins and outs of the Google Tag Manager and can help you get started.

Data Visualization and Reporting

Data visualization is the graphical representation of information and data through the use of visual elements such as charts, graphs, and maps. This form of displaying data can provide an accessible way to see and understand trends, outliers, and patterns in your data. Through this service, our data analytics team will present your data in a visual way and explain how the information is relevant to reaching your unique goals.

Expert Digital Marketing Strategists

Americaneagle.com offers a range of digital marketing strategy services to help your business stand out from the crowd. Through data-driven insights, creative content creation, and omnichannel engagement, we develop digital marketing strategies that elevate your brand presence, drive customer acquisition, and foster growth. Our team of experts leverage cutting edge tools and technologies to deliver measurable results and ROI.

Global Digital Marketing Strategy Agency

As a leading digital marketing agency, our services know no limits. With locations across the US, including Chicago, New York, Los Angeles, Washington, D.C., and around the world, we’re able to provide digital marketing support to our clients, no matter where they’re located. Get in touch with a team member to schedule a visit to one of our many locations!

Digital Marketing Platforms Served

Over the years, Americaneagle.com has worked with a wide range of digital marketing platforms and tools. Our team of experts have a deep understanding of the capabilities of these platforms and how to utilize their unique features to maximize your success. From Yext to HubSpot, Google Analytics, Klaviyo, Semrush, Active Campaign, and more, we’ve developed a comprehensive approach to digital marketing that leverages the strengths of each platform. By harnessing the power of these diverse tools, Americaneagle.com delivers tailored B2C and B2C digital marketing campaigns that resonate with your target audience and achieve measurable results.

Digital Marketing Industries Served

We have served a variety of companies across industries, from manufacturing to food and beverage, healthcare, ecommerce brands, banks and credit unions, government, and much more. Whether your business is B2B or B2C, our experience empowers us to help your business soar, no matter which industry you operate in.

The original Digital Marketing Services page is at https://www.americaneagle.com/expertise/digital-marketing.

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