Just two days before the Milwaukee Bucks home opener, the team debuted new food, beverage and retail offerings to be featured at Fiserv Forum this season.
The team announced new partnerships with brands Core Hydration water and King’s Hawaiian pretzel bites. The Bucks will be the first NBA team to partner with King’s Hawaiian pretzel bites, according to Peter Feigin, president of the Milwaukee Bucks and Fiserv Forum, at a Monday press event.
Core Hydration and King’s Hawaiian will join the team’s existing food and beverage partnerships including Johnsonville, Nathan’s Famous, and Calypso.
The team introduced two new concession concepts – Fizz dirty sodas and Slice and Roll sandwiches – which will accompany a “revitalized” Cream City Tacos concessionaire, said Mason Gohlke, vice president of hospitality at Fiserv Forum.
Mason Gohlke
Other new and featured items this season include loaded baked potatoes at Southside Market; burritos from Chucho’s Red Tacos; Johnsonville loaded jumbo brats and 414 Fire Rolls with andouille sausage; and hot Rueben sandwiches, chicken al pastor tacos, and Elote cups from the Mezzanine Club.
“From reimagined classics to locally inspired flavors, the new menus reflect a bold commitment to innovation, quality and local flare,” said Marlene Duke, senior executive chef at Fiserv Forum.
The arena will also begin serving Skimmers hard iced tea and Jack Daniels blackberry whiskey.
Inside the Milwaukee Bucks Pro Shop, players’ jerseys and apparel from the team’s proprietary Bucks in Six collection will be available.
In November of this year, the team will introduce Bango’s Workshop outside section 109. The “immersive experience” will offer customizable jerseys, hats and keychains to fans attending the games, said Valerie Suminski, vice president of retail at the Milwaukee Bucks.
Around the same time, the team will launch a collaboration with local fashion brand Lost Files, which will be sold inside Bucks Pro Shop locations at Fiserv Forum.
Also opening on Wednesday is the arena’s exclusive club The Reserve, a special courtside season ticket-holder club on the event level of Fiserv Forum. The club features premium parking near a private entrance into Fiserv Forum, a high-end bar, a candy room, and a food and beverage menu curated by Milwaukee chef Justin Carlisle.
