Milwaukee-based startup Park Loyalty, a software company that helps parking agencies handle enforcement, processing and permitting, announced the close of its Series A funding round this week.

The total offering amount for the round was about $4 million, according to a filing with the Securities and Exchange Commission. The funding round was led by New York-based venture capital firm Elephant.

The funding will be used to accelerate the development of Park Loyalty’s Pro Solutions suite including Enforce Pro, Process Pro, Permit Pro, and Rewards Pro, and to expand implementation capacity and customer support operations.

Over the past year, Park Loyalty has expanded to 33 states and Canada, surpassed 1,000 enforcement subscriptions and now serves more than 100 customers including municipalities, private operators, transit authorities and universities. Its platform supports the processing of over 4 million citations annually.

“The funding is more than capital, it’s a testament to the trust our customers and investors have placed in our vision,” said Marc Lucey, CEO of Park Loyalty. “We’re building something that makes a real impact, and this partnership will help us move even faster.”