Sussex-based marketing experience company Quad reported net earnings of $27 million in 2025, its first profitable year since 2022, after losing more than $50 million a year in 2023 and 2024.
The company reported net sales of about $2.42 billion in 2025, down 9.4% from $2.67 billion in 2024.
Quad has experienced sales declines for years as the company has been going through a long transition from being primarily a printing company to becoming a multi-faceted marketing experience company. It remains one of the largest commercial printers in North America.
Quad leaders have said they expect the company’s sales to grow again, starting in 2028.
The company’s fourth quarter sales were down 11% to $630.6 million, while net earnings were $11.1 million, up from $4.7 million in the fourth quarter of 2024.
Joel Quadracci
“In 2025, we made significant operational progress and delivered solid financial results, achieving our full-year financial guidance,” said Joel Quadracci, chairman and chief executive officer. “While reported sales declined as planned, we generated strong cash flow, reinforcing our ability to invest in long-term growth, reduce debt and provide strong shareholder returns.
“We are gaining momentum in shifting our revenue mix toward higher-value offerings, including Targeted Print—such as direct mail, packaging and in-store—and integrated marketing services, supported by our data and technology capabilities. Strong demand for these solutions is driving larger, more strategic engagements with leading brands, which we believe will support sustainable long‑term growth.
“Operationally, we advanced key initiatives to strengthen our cost structure and scale, including automation, AI-enabled tools and the integration of Enru’s co-mailing capabilities. These improvements are driving greater cost efficiency and allow us to deliver meaningful value to our clients, including helping offset escalating postage costs. In 2026, we remain focused on executing our strategy and advancing toward our long-term growth and margin objectives.”
For 2026, Quad’s full-year financial guidance indicates the company expects a sales decline of between 1% and 5%.
“The 2025 financial results and our 2026 financial guidance demonstrate meaningful progress toward achieving an inflection to net sales growth in 2028,” said chief financial officer Tony Staniak.
Quad has 10,000 employees in 10 countries and serves approximately 2,100 clients.
