Milwaukee-based programmatic media and advertising firm Gigawatt Media has been acquired by Southfield, Michigan-based media company Brkthru Digital LLC.
Terms of the deal were not disclosed.
The acquisition will allow Gigawatt Media and Brkthru to focus on their key advertisers in the hospitality and tourism sectors, according to a press release.
Adam Parikh
“Gigawatt and Brkthru both place enormous value on client relationships and share an obsession with results, which made this a natural fit,” said Gigawatt Media president and founder Adam Parikh. “We’re thrilled to bring our teams together and give our clients access to an expanded depth of resources, talent, and capabilities. As part of the acquisition, Gigawatt’s team will join Brkthru, bringing additional depth across media, strategy, and execution. The combined organization will continue to support Gigawatt’s existing clients while creating new opportunities to expand and evolve those partnerships over time.”
Founded in 2019, Gigawatt Media offers paid digital advertising through a variety of channels including TV commercials, native ads, social media offers, retail media ads and more. Brkthru offers many of the same services.
The acquisition marks Brkthru’s first ever as part of a continued growth strategy, according to the release.
“From the beginning, this just made sense,” said Jeff Hastedt, co-founder of Brkthru. “Gigawatt looks at media the same way we do – how do you actually connect what brands want to say with how people engage today, and make it work in the real world?… They show up for their clients the right way. That shared mindset around service and accountability is what really stood out.”
