Milwaukee-based The Marcus Corp. reported better results in the second quarter of the year with a 12.5% increase in revenue from a year ago and more than double its net earnings from the second quarter of 2025.
The company had second quarter revenue of $231.7 million and net earnings of $15.8 million.
It reported higher revenue in both of its divisions, with the Marcus Theatres movie theater division reporting a 14.4% increase in second quarter revenue to $150.6 million and Marcus Hotels & Resorts reporting a 9.6% increase in revenue for the quarter to $70.8 million.
Greg Marcus
“Our second quarter fiscal 2026 results reflected strong contributions from both divisions, with Marcus Theatres and Marcus Hotels & Resorts each significantly outperforming their respective industries,” said Greg Marcus, chief executive officer of Marcus Corp. “Marcus Theatres delivered the highest admission revenue growth among the top theater circuits during the second quarter of fiscal 2026, powered by a diverse slate of high-quality films that performed well in our markets, including a favorable mix of family friendly movies. In our hotels and resorts division, healthy leisure demand drove both occupancy and rate growth that propelled performance and set a record second quarter revenue and adjusted EBITDA for Marcus Hotels & Resorts.”
During the second quarter of fiscal 2026, Marcus Theatres’ top five highest-performing films were: The Super Mario Galaxy Movie, Michael, Toy Story 5, Obsession and Backrooms.
“It is a great time to be a moviegoer, with a steady slate of compelling films bringing audiences of all ages together at the movies,” said Jeffry F. Tomachek, president of Marcus Theatres.
Looking ahead, Marcus said the company’s movie theater division will benefit from an “impressive” slate of current and upcoming films including The Odyssey, Spider Man: Brand New Day, Avengers: Doomsday and Dune: Part Three.
During the second quarter of fiscal 2026, Marcus Hotels & Resorts outperformed the industry by 8.2 percentage points and outperformed its competitive sets by 6.1 percentage points, the company said. Revenue per available room, or RevPAR, increased 13.9% at Marcus Corp.-owned hotels during the second quarter of fiscal 2026 compared to the second quarter of fiscal 2025.
The improved outperformance was partially driven by the impact of the Hilton Milwaukee hotel being fully operational during the second quarter of fiscal 2026 compared to the second quarter of fiscal 2025 when the hotel was undergoing renovations.
“Strong leisure demand positively contributed to room rate and RevPAR growth during the quarter, with group pace running ahead of the same period last year,” said Michael R. Evans, president of Marcus Hotels & Resorts. “Our strategic focus on investing in our high-quality assets, combined with our commitment to operational excellence and passion for extraordinary guest experiences, drives our performance and positions us well as we head into the remainder of the year.”
Grand Geneva Resort & Spa in Lake Geneva opened its new short-course golf course, Wee Nip, in May, providing a boost to second quarter results, the company said.
Author
-
View all postsElizabeth Morin is a writer based in Virginia Beach. She is passionate about local sports, politics and everything in between.
Have any Virginia Beach-related news published on our website? Email us at admin at thevirginiabeachobserver.com.