Sheboygan Paint Company, a family-owned manufacturer of custom industrial finishing solutions and water- and solvent-based coatings, has named Amy Wirtz as its new chief financial officer.

Wirtz was previously a financial accounting manager at Sheboygan-based manufacturer The Vollrath Company, and has held financial leadership roles at both St. Norbert College and Lakeland University.

Wirtz earned an undergraduate degree in accounting from the University of Wisconsin-La Crosse in 2006 and a master’s of business administration from UW-Whitewater in 2011.

She serves as director of both Mental Health America Lakeshore and Big Brothers Big Sisters Wisconsin Shoreline, Inc., according to LinkedIn.

Sheboygan Paint Company also announced in December last year that Holly Bellmund would become chief executive officer starting at the beginning of this year. She succeeded Paul Krueger, who retired at the end of 2025 after three years leading the business.

Sheboygan Paint Company has manufacturing facilities and onsite labs in Sheboygan and Cedartown, Georgia.